Cristiano Ronaldo is causing quite the commotion at the World Cup – and we’re not talking about today’s key matchup between Portugal and the Ivory Coast.

We’re talking about his newest ads for Emporio Armani. Images of Portugal’s hot team captain modeling the line’s fall/winter campaign have been unveiled.

Shot on location in Madrid, where the 24-year-old sex symbol also serves as a forward for Real Madrid, the sultry shots will make their global debut in July.

They will be on billboards in major cities including New York, Los Angeles and London, where they may cause massive car accidents

More >