Taylor Swift is a busy young woman.

She’s dating (Conor Kennedy), she’s writing songs about other people she’s dated (Chord Overstreet?), she’s releasing a new album in October and she’s also the face of a new fragrance, “Wonderstruck Enchanted.”

She’s featured in a brand new ad for it here:

Taylor Swift Fragrance Ad

“I’m wearing this amazing gown that I loved as soon as I put it on,” Swift tells People of the poster. “It’s a classic look, and that’s been my recent style obsession. Anything classic and timeless.”

The color scheme is appropriate, too: Taylor’s next studio album will be titled “Red.” But back to the perfume’s name…

“Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored – enchanted – when you know a little more about that someone and still feel that strong connection.”

The fragrance comes out in September and will retail for $49.50-$59.50, with body lotion available for $29.

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Taylor Swift Debuts Ad for Wonderstruck Enchanted